SayKiat

About

Hello, I'm 方世杰 , specialise in crafting and delightful web design and interfaces. Currently, I am running a called specialised in crafting brand identities and digital products.

In my free time, I online materials , essays and in this channel . Like minded? on or at or , I would love to connect with new people.

View My 2025 Goals

Recent Essays

Explore More

2025 Q3 Reminders and Design Studio Updates

A special edition of my "reminder" series essay after running a remote design studio for four months.

Sep 21, 2025

Resignation and Reflection

Parting ways is never easy. Last month, I announced my intention to resign from Sixty Two, and my final day will be March 28th, marking my three-year tenure as a product designer.

Mar 22, 2025

2024 Wrapped, 2025 Goals

After a year of trials, now we're absolutely LOCKED IN.

Dec 15, 2024

Design & Career Essays

Mediocrity and the Job Title Lore

People look up to you because of your good judgement, not title.

Oct 22, 2023

Small and Repetitive Design Work Is Part of the Grind

An essay dedicated to designers who wants to land on that dream project...whatever you call it.

Jun 18, 2023

Recent Readings

Explore More

Your Life Is Not Falling Apart It's Getting Better
What’s Generative Engine Optimization (GEO) & How To Do It
In this guide, we’ll share insights into how to tackle GEO and the strategies smart brands are embracing to stay ahead of the Generative Era of marketing. Here’s what we will cover: (Source: https://foundationinc.co/lab/generative-engine-optimization)
The Playbook for Ranking in AI Search
Generative Engine Optimization (GEO) determines whether AI engines cite your brand or your competitors. Here's how to rank in ChatGPT, Perplexity and Gemini.
Why Growth Playbooks Are Crumbling—And What’s Next
Elena Verna, Head of Growth at Lovable, explains how product leaders can adapt by building Answer Engine Optimization (AEO) strategies that secure visibility in the new ecosystem.
Lecture 5 - Competition Is for Losers (Peter Thiel)
Peter Thiel, founder of Paypal and Palantir, discusses business strategy and monopoly theory in 'Competition is For Losers'.
How to Write a Rulebook for Your Board Game
In this post, I'll be focusing on writing clear rules, but also on the process of putting together the rulebook. It's more than just the text, of course.
Death of Brand-Led Community
Brands have ruined the word “community,” leading to the rise of what I call “synthetic communities.” Where the purpose isn’t connection, but extraction.
Guide to Modern Brand Loyalty
【唐陽雞酒屋】不是聰明就夠了ft.侯文詠
唐陽雞酒屋】靈媒所看見的未來ft.靈媒媽媽